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Playboy founder Hugh Hefner dead at 91

Hefner died at his home of natural causes last night surrounded by family

Playboy founder Hugh Hefner dead at 91
Hugh Hefner, founder of Playboy magazine, twirls a napkin during a performance by Dr. John and the Lower 911 at the 30th annual Playboy Jazz Festival at the Hollywood Bowl in Hollywood, California June 14, 2008. Photo: Reuters
APPTI Los Angeles
Last Updated : Sep 28 2017 | 9:51 AM IST
Playboy magazine founder and sexual revolution symbol Hugh Hefner has died. He was 91.

The magazine released a statement saying Hefner died at his home of natural causes last night surrounded by family.

Founding the magazine in 1953, Hefner built a brand that defined the sexual culture of the second half of the 20th century.

Playboy's buxom models were the objects of millions of men's fantasies as Hefner challenged what he derided as America's "Puritanical" attitudes toward sex.

For decades, he was the pipe-smoking, silk-pajama-wearing center of a constant fantasy party at Playboy mansions in Chicago and then in Los Angeles.

Playboy founder Hugh Hefner. Photo: Reuters

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First Published: Sep 28 2017 | 9:48 AM IST

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