Do names like Anchor and Amar even remotely sound like serious contenders to the age-old hegemony of players like Colgate and Close-Up in the toothpaste category? Perhaps not. But recent happenings in the market suggest that the multinational brands are taking no chances.
In 2000, Anchor, the four-year-old toothpaste extension from a electrical switch manufacturer, sold its toothpaste on a proposition normally associated with restaurants
