- Which brand has a programme called Power 88 that aims to grow its share of the global market and bring the operating profit to 8 percent each?
Nissan
- The board of directors of which company once considered the following for the top job: John Sculley, Bill Gates and Scott McNealy? This was after they forced an old-timer CEO of their company, who was rated as one their worst CEOs, to resign in the early 90s
IBM
- By joining what will one begin to start “thinking bravely”?
Kellogg School of Management. It has trademarked the phrase ‘Think Bravely’
- The Flying Tigers group of the Chinese Air Force used this Chinese city as its base to fly in supplies from British bases in India in 1941-42. Today, it is notorious for having fake stores of two brands that are amongst the top 30 in the world. Name the city and the brands.
China’s Kunming city was in the news recently for running fake Apple and IKEA stores
- During the 1920s, a team of farm boys in the US consistently won races. They had a pig as their mascot. Following a win, they would put the pig on their vehicles and take a victory lap. What is the significance of this act?
Led by Ray Weishaar on their Harley Davidson bikes, they were called the Hog boys. Based on this the company eventually created a HOG (Harvey Owners Group) club for its customers and also changed its stock symbol to HOG.
- In the 1960s, who were called “Snow white and the seven dwarfs” in the computer industry?
IBM was Snow White and GE, RCA, Burroughs, UNIVAC, NCR, Control Data Corporation and Honeywell were the dwarfs. Upon GE and RCA leaving the industry, the rest came to be known as the bunch.
- This brand was started when one of its co-founders could not find a pair of jeans he could fit into. Now it is a global brand whose corporate culture is summed up in three words — Wear Your Passion. Name it.
The apparel brand GAP
- This beverage brand was founded by a Britisher who, after working as a clerk and a soap factory manager, decided to enter the world of flavours and spices. He created a tonic that gave consumers vim and vigor. It was introduced in India in 1912 and discontinued after independence. An Indian company was planning to reintroduce it. Name it.
British soft drink Vimto manufactured by Nichols
- Which brand uses the registered service mark “Thank You” and has ‘ThankYou Wish Specialists’ to service its customers?
Citibank, USA - Identify the brands from the logos and explain the connection between them.
The first logo of a Red Indian holding a mirror with a serpent and arrow represents the UK-based insurance company Prudential. The second one, which is the rock of Gibraltar, represents the Prudential Insurance Corporation of America.
| There were 21 all-correct entries for the strategist quiz #216. The winners who will receive a copy of How To Read People Like a Book are S Purkayastha, Shillong; Rohit Surani, Vadodara; Malvika Singh, Pune; Ramakrishnan Venkatasubramanian, Bangalore; Ranjit Kamat, Mumbai; Rajesh Kunnath, Gurgaon; Kunal Arora, New Delhi; Anita Sharma, New Delhi; Sria Majumdar, Shillong; Vemulapati Srinivasa Murthy, Hyderabad. S Purkayastha also wins Rs 2,000. |