Answers to last week's quiz (#129)

 

1. This brand is named after the current that flows along the coast of Florida. Identify the brand and also the reason why it was named so
   Gulfstream, the business jet manufactured by Grumman, which is now part of General Dynamics. It was so named because the coast of Florida was a favoured vacationing spot for Grumman executives in the 1950s. 
    
2. Identify this Indian firm that acquired the oldest stock broking firm in London and has a Latin name that means values that bind people or religion
   Religare 
    
3. During the 1600s one of the Popes authorised Christians to partake of what had hitherto been called Satan’s drink. What was Satan’s drink? Also name the Pope who allowed it. 
   Coffee and Pope Clement VIII 
    
4. This brand began its life as a makeup remover for women in the 1920s. It was first advertised as movie stars’ secret to keep their skin pretty. Identify the brand.
   Kleenex facial tissues 
    
5. What is the term used to describe an element of marketing that dissuades customers from desiring a particular product or service? Also name the person who coined it.
   Demarketing, a term coined by Philip Kotler along with Sydney J Levy 
    
6. From a branding perspective what is common to Intel, Samsung and LG? Does it ring a bell? 
   Their audio branding was done by Musikvergnuegen, a music and sound design production company 
    
7. This person invested in the then failing General Motors company during the early 1900s and won a seat on the board. By 1920, he was president of the company. Name the investor and the company that bears his family name.
   Pierre du Pont of the Du Pont family 
    
8. Which Indian business family set up a company called General Foods in the 1970s and by what name is the group known today?
   The Shahra family 
    
9. Name the first company in India to cash in on its recent brand campaign’s popularity by launching exclusive merchandise linked to it. 
   Vodafone and its Zoozoos merchandise. 
    
10. Connect these two brands (logos below) that are involved in a trademark infringement controversy.
    Porsche and Crocs over the name Cayman 
    
    
    
    

There were 21 all-correct entries for the strategist quiz #129. The winners who will receive a copy of Management Principles & Guidelines are: Manjunath SP, Bangalore; Dileep.V, New Delhi; Kedar Sastry, Bangalore; Hebron Milroy, Bangalore; Saumya Bansal, Meerut; Ajay Rao, Kasaragod; Varun Balan Nair, Surathkal; Shalini Rao, Bangalore; Savitri Joshi, New Delhi; and K P Bhat, Kasaragod. Manjunath SP also wins Rs 2,000.