- This idea first surfaced in the work of US leadership theorist Warren G Bennis. Subsequently, it received a boost through Alvin Toffler and then from Henry Mintzberg, who published a book on the structuring of organisations in 1979. What was the concept?
The concept of Adhocracy
- This commercial innovation struck the founder of a certain company when he was returning after a visit to Agatha Christie, and was dismayed to find the station bookstall at Exeter stocked only with popular magazines and reprinted Victorian novels. Name the person and his innovative idea.
The paperback book was the brain wave of Allen Lane, the founder of Penguin books
- The flood of information from the internet is propelling companies’ use of this free and customisable software. The creator named it after his son’s stuffed toy elephant. About 40 per cent of the project management committee consists of Indians. Name the software framework and its founder.
Hadoop, founded by Doug Cutting
- This company claims to have the oldest brand ambassador in India endorse one of its products. Name the company and the brand ambassador.
Pandit Birju Maharaj is the brand ambassador for Emami
- The ‘beige book’ is released first and then the ‘green book’ and finally the ‘blue book’. What are these?
The Beige book contains details of the current state of the economy. The Green book contains the forecasts by the central banks, and the Blue book contains the analysis
- This product has never been allowed in the US since the US Consumer Products Safety Commission prohibits having an inedible object inside an edible item. Since 1991, at least seven children have died of choking all over the world after swallowing the toy inside it. Name it.
Kinder Eggs made by Ferrero Rocher
- With what word was “ahoy” replaced during the 1870s, and what is its significance?
Alexander G Bell originally wanted to use Ahoy as the greeting on the telephone but Edison voted for “hello”, a word he invented in 1877
- Name the celebrity fragrance which supposedly holds the world record for the most successful celebrity fragrance launch of all time.
Someday by Justin Beiber
- Which brand’s baseline is “Excellence, Simply Delivered”?
DHL
- Identify the company and one of its brands that is sold on Amazon.com
Pidilite Industries. It owns a fabric care brand called Ranipal
| There were 21 all-correct entries for the strategist quiz #219. The winners who will receive a copy of Cool Down are P S Umapathi, Hyderabad; Mehul Pandya, Ahmedabad; Kabeer Patel, Pune; Mandeep Mahanta, Vadodara; Chanchal Pati, New Delhi; Kunal Sharma, New Delhi; Shafeek A S, Kharagpur; Heramb Kumthekar, Pune; Ramachandra M Bhat, Bangalore; Mythili B, Coimbatore. P S Umapathi also wins Rs 2,000. |