- Who was offered the first salaried presidentship of the NYSE? This person declined the offer and went on to grow his Chicago-based firm that became a world renowned one.
Arthur Andersen in 1938
- Which Asian company adopted the following strategies to successfully develop its overseas markets: a fast-food business model, a client-server organisational structure and a global brand, local touch approach? These were described in the book written by its CEO.
Acer Group. Founder and CEO Stan Shih described this in his book Me-Too is Not My Style
- Who has introduced a feature called “Shake to Shuffle” in its product?
Apple iPod
- Which company has a footwear range branded Sundrop?
Bata
- Which brand celebrated its 25th anniversary by launching 22 models of its products named after 22 villains featured in various James Bond movies over the years?
Swatch
- Ads for which brand of cigarette were the first in India to feature a woman?
Wills
- What is common to the brand names Copenhagen, Red Seal and Husky?
Smokeless tobacco (snuff) products by UST Inc
- This term originated in England in 1877 and was derived from a Hindi word which means to massage or to knead. Today, it is one of the biggest product categories worldwide.
Shampoo
- What was invented by a computer scientist nicknamed Fuzzy in 1994, and was bought over by an investment group called @ventures in 1995? It became one of the first profitable Internet businesses in the world in 1997, post its IPO.
Lycos, search engine and Web portal, created by Michael Mauldin, a computer scientist with Carnegie Mellon University
- Identify this corporate logo.
Atos Origin, an international IT corporation which operates in 40 countries, with over 50,000 employees
| There were four all-correct entries for the strategist quiz # 65. The winners who will receive a copy of Shifting into Higher Gear are: Rahul, Delhi; Ramachandra M Bhat, Bangalore; Appekere Parmeshrakka, Honavar; and Samapada Shann Mari, Bangalore. Rahul also wins Rs 2,000. |