Answers to last week's quiz (#204)

 

1. What term (named after an actress) is used to describe an internet phenomenon that happens when a person or company tries to suppress a piece of information and, in so doing, unintentionally popularises it? 
   The Streisand Effect. Named after actress Barbra Streisand because of her unsuccessful 2003 lawsuit attempting to remove photographs of her Malibu home from the web — which of course had people flocking to the site that hosted the pictures. 
    
2. What has been set up by an investment boutique based on an academic study by Johan Bollen, Huina Mao, and Xiao-Jun Zeng that established the connection between emotion-related words appearing in Twitter posts and subsequent movements in the Dow Jones Industrial Average? 
   The world’s first Twitter-based hedge fund launched by Derwent Capital Markets in May 2011 
    
3. Which brand hosts parties at night clubs around the world as part of its global marketing campaign to promote its casual range by dubbing the events as ‘After Hours Athletes’?
   Puma 
   
4. Name the brand that launched an ad campaign in India urging men to ‘whiten’ their faces by releasing a Facebook application that allows them to upload their photos and then “transform” their profile picture by lightening them — much like it promises its new lightening cream will do. It has sparked international controversy.
   HUL’s New Vaseline 
    
5. Which brand’s base line is “Soul of India”?
   Saregama, the RPG group music company 
    
6. Which company owns the oldest sugar factory in India? It is currently test marketing its new product — flavoured sugar.
   EID Parry. Its sugar plant in Nellikuppam is the oldest sugar factory in India. 
    
7. The founder of this company was born in Germany in the early 1800s. Quite apart from his trade as a druggist selling medicines, seeds and mustard, his interest in oil lamps led to a flourishing small business manufacturing liquid gas. One of his inventions/ product was a boon in Switzerland when it was plagued with infant mortality during the mid 1840s. Name him. 
   Henri Nestlé 
    
8. Which is perhaps the only paper in the world which is still written by hand? 
   The Musalman, an Urdu newspaper from Chennai 
    
9. The founder of which successful dotcom wanted to create a low-cost Mars mission after selling his company?
   Elon Musk, founder of PayPal and currently owner of Tesla and SpaceX 
    
10. Identify the logo. 
    
    
    The South Korean company Lotte, makers of the famous Chocó pie

There were 40 all-correct entries for the strategist quiz #204. The winners who will receive a copy of The Seven Summits of Success are Vishwajit Kulkarni, Pune; Sunidhi Gupta, Panchkula; V Ramakrishnan, Bangalore; Aman Jain, Hoshiarpur; K N Sujeer, Mumbai; Swarnava Ghosh, Gurgaon; Narendra Kumar, Mumbai; Shilpa Mahajan, Amalner; M. Suresh Kumar, Mumbai; and Hemant Jain, Ludhiana. Vishwajit Kulkarni also wins Rs 2,000.