Answers to last week's quiz (#207)

 

1. The US patent office issued a patent called the “361 patent” to this company. The business model which led to Google’s success was copied from this company. Name it.
   The patent mechanism, which allowed the search engine technology to be combined with text ads and an ad placement mechanism, was pioneered by Overture. Google settled a suit with Overture by paying them. 
   
2. This Dutch merchant in 1609 committed an outrageous act which led to the first stock exchange regulation. It led to a ban on this kind of activity for some time. He is also linked to the discovery of Cape Hope. Name him and the trading activity that was banned.
   Dutch Merchant Issac Le Maire, a sizeable shareholder in the Dutch East India Company, sold more shares than he held which led to the ban on short selling on the Dutch exchange. 
    
3. The “Date” and “The Entrance” are which brand’s ad campaigns?
   Heineken 
    
4. Newton, Envoy and ____ Pilot. Fill in the blank and name the manufacturers of these brands that fall in the same product category. 
   Newton was the first PDA to be launched by Apple, Envoy was launched by Motorola and the Palm Pilot was introduced by Palm Inc. Newton and Envoy failed whereas Palm Pilot had a successful run. 
    
5. Which billionaire is nicknamed “the tractor” and why?
   Brazil’s Rubens Ometto is listed in Forbes as the world’s first Ethanol billionaire. His ability to crush all challenges (government, family and business) in his way earned him this nickname. 
    
6. This poster created by Francis Tipton Hunter during the Great Depression features a little girl watching over a litter of kittens — with the aid of a flashlight. It proved so popular that reproductions suitable for framing were offered to readers who responded by sending in 70,000 dimes. This created history and a brand’s logo, which is still in use today. Name it.
   Eveready’s “Cat With Nine Lives” symbol is still in use. 
    
7. The affordable variety of this product was introduced by Charles Goodyear in the 1850s which was followed up by an improved version called ‘Fromm’s Act’. Name the product.
   Condom 
    
8. Which company had launched a soap by the name ‘Ganga’ that failed to take off in the market? 
   Godrej Soaps 
    
9. Even today the postal department has to use foot runners or dak runners in some parts of the country to transport and deliver mail. Identify the place.
   Leh in J&K 
    
10. Name the character and the brand he represents from the image below. 
    The Burger King mascot  

There were 16 all-correct entries for the strategist quiz #207. The winners who will receive a copy of Why Women Shop are Sharique Alam, New Delhi; Ajay Singh, Lucknow; Siddhartha Khemka, Mumbai; Andalibur Rahman, Patna; Sanjoy Chakraborty, Kolkata; Krupali Gaynar, New Delhi; Srinath H R, Bangalore; Abhinav Dwivedi, Mumbai; G B Jayakumar, Vellore; and Sabeeha Naz, Patna Sharique Alam also wins Rs 2,000.