- Perfumes, board games, cigarettes, an asteroid, slot machines and a Mediterranean pollution monitoring project are all named after this ancient personality, who by some is considered the world’s first celebrity. Name the person.
Queen Cleopatra of Egypt
- This founder started this company in 1998 and in 2000 he sold his creation, called Win Amp, to AOL. Later he created a cloud music service and sold it to Yahoo! in 2003. Name him and the first company he founded.
Ian Rogers started Nullsoft in 1998 that was responsible for Win Amp, the online music amplifier and player
- Which financial brand has drawn inspiration from this line: “Until Sir Edmund Hillary and Tenzing Norgay had reached the summit of Everest, they would not rest”?
Inspired by the conquest of Mount Everest by Hillary and Norgay, UBS uses the base line “We will not rest”
- The multi-billion dollar beauty industry is supposed to have developed after a Polish immigrant set up the first beauty salon in Australia in 1902. Her brand still exists with a commitment to ensure its customers live brilliantly. Name her.
Helena Rubenstein. The brand she created is known by her initials, HR.
- This brand was first introduced in 1948 and then a hole was punched into it in 1955. Recently in India this brand has roped in fashion designer Wendell Rodricks to give it a stylised look. Name it.
Polo, from Nestlé
- Who said: “I have no use for a motor car which has more spark plugs than a cow has teats”?
Henry Ford
- Taking action, common sense, fairness, commitment and integrity form the basis for_______way.
The Zig Ziglar Way. The principles of Zig Ziglar, one the world’s most respected motivational speakers.
- Whose brands are Style, Flair, Taj Chhap, June Slim and Lips?
Cigarette and Cigar brands of Golden Tobacco Company
- This brand’s logo was launched in the mid-1800s on the basis of the meaning of its founder’s name, which meant little nest in German. Name the brand.
Nestlé, named after its founder Henri Nestlé
- Identify the brands. Where would you find them together?
Bank of Bangladesh has JVs with French company Veolia for drinking water, DANONE for yogurt, Adidas for shoes and Intel for rural IT
| There were 20 all-correct entries for the strategist quiz #215. The winners who will receive a copy of The 60 Second Leader are Kaushik Tibrewal, Kolkata; Fariha Hayat, New Delhi; Arun Kumar Budakoti, New Delhi; Udayabhanu, Kochi; Ruma Sharma, New Delhi; Ankit Kanudawala, Ahmedabad; Mohit Jain, Bangalore; K N Sujeer, Mumbai; Sandhya Rao, Mumbai; Syed Nausherwan, Patna. Kaushik Tibrewal also wins Rs 2,000. |