Answers to last week's quiz (#222)

 

1. Which company’s corporate headquarter is located in a building called ‘Day one south’ and why is it named so?
   Headquarters of Amazon.com, named so by Jeff Bezos because of his conviction that the 17-year-old company is still in its infancy 
    
2. Which car launched in India is literally “full of energy, life, and enthusiasm”?
   Honda Brio. Brio in Italian means full of energy, life and enthusiasm 
    
3. For marketers, what does the ‘HoReCa’ segment consist of?
   Hotels, restaurants and cafés 
    
4. Who was the first Indian to work with Cadbury in England, its home country?
   Vinita Bali, the current MD of Britannia Industries 
    
5. Owing to the furore created by upmarket cycling enthusiasts of this city on social networking sites like Twitter and Facebook, which luxury 5-star hotel was forced to put up a bicycle stand in its parking lot to satisfy them?
   The Leela Palace in Bangalore 
    
6. By making Wal-Mart the sole distributor of its products, this company had enormous market share and profits. The same relationship led to its bankruptcy and fire-sale style liquidation of its assets in the late nineties. Name this company founded by a husband and wife pair whose first patented product was a dust pan.
   Rubbermaid. It merged with Newell in 1999 and is now called Newell Rubbermaid, known for household products. 
    
7. Who said this: “I told them they could invade the markets of the world — and have manufacturers screaming for protection in five years. I was, in 1950, the only man in Japan who believed that
   W Edwards Demming, renowned American quality guru 
    
8. When put together, what do suppliers, customers, competitors, substitutes and new entrants constitute?
   The five forces of strategy, a theory propounded by Michael Porter considered to be the most defining 
    
9. If “Be more” is Titan’s base line, “Give me more stripes” is related to which brand?
   TGI Friday’s VIP membership programme 
    
10. Identify the two companies from their logos below that merged to form a new entity a few years ago.
    
    The Thomson Corporation and Reuters Group plc, which formed Thomson Reuters in April 2008

There were 32 all-correct entries for the strategist quiz #222. The winners who will receive a copy of How To Read People Like A Book are Manhar Vora, Mumbai; Subramanian M S, Bangalore; Swarup Kar, Pune; Ritu Lohia, New Delhi; Suraiya Adamali, Kolkata; Shishir Kumar Sankeesa, Pune; Sanjeet Jain, Mumbai; Nandakumar D, Bangalore; M Aditya Kumar, Bangalore; Anil Kumar Angrish, Mohali Manhar Vora also wins Rs 2,000.