Answers to last week's quiz (#224)

 

1. “What’s this internet thing? I don’t get it. What are people doing on it? What do they like about it?” Who said this to whom? 
   Steve Jobs to Barry Schuler, former CEO of AOL, in 1997 
    
2. The words shelf, vapor, hard and scare are all prefixes for the terminology used in which industry?
   Shelfware, vaporware, hardware and scareware are terms used in the IT industry 
    
3. Emirates, MasterCard, DHL, Heineken, ANZ and Societe Generale are this year’s worldwide partners for the world’s third largest sporting event after the Olympics and the FIFA world cup. Name it. 
   The 2011 Rugby World Cup 
    
4. Which person said “Whether you prevail or fail depends more on what you do to yourself than on what the world does to you”? It is similar to the vedantic philosophy. 
   Larry Collins, who has released his latest one titled Great by Choice 
    
5. With which brand are the following connected: Lucky Curve, Depression Thrift and Jack-Knife?
   Erstwhile brand names of Parker Pens 
    
6. Which global brand has historic links with Hannibal and Julius Caesar?
   Perrier, the bottled mineral water brand. Legend has it that its source, a spring in the Bouillens estate in France, was first discovered by Hannibal and later developed by Julius Caesar 
    
7. This character was born in 1985 on a New York restaurant napkin. It became a brand ambassador in 1989. But the trademark does not belong to the company that owns the brand but to the ladies who created the character, one of them being a former art director at JW Thomson. Name the character. 
   Fido Dido, the brand ambassador for 7-Up, was designed by Joanna Ferrone and Sue Rose 
    
8. Apart from being known as the greatest cornetist the world has ever seen, Jules Levy also has another first to his credit. What is it?
   He recorded “Yankee Doodle”, the first piece of music to have been recorded in the world 1878 
    
9. Which brand’s base line is ‘Living, Breathing Asia’?
   DBS Bank 
    
10. Identify the company and one of its products from the logos:
    
    The logos represent Datawind Corporation of Canada and its tablet brand Ubisurfer, introduced as the most affordable tablet in India, called Aakash

There were no all-correct entries for the strategist quiz #224.