- Who invented an approach to measure competitive sales results that made the concept of “market share” a practical management tool?
Arthur C Nielsen
- What is common to the world’s first practical wrist watch made in 1904 and the presidential aircraft used by the Brazilian government?
Both are named after Santos Dumont, the Brazilian Aviation pioneer
- Who said “Success is 99 per cent failure”?
Soichiro Honda
- What do you get when you connect the number 80,000, 1000 degrees centigrade, 550 kilos, 4 seconds and 4 kilos?
Formula 1 racing. 80000 components make an F1car, 2 hours is the lifespan of its engine, when in full use the temperature of car’s brake disc is 1000 degrees C, 550kgs is the wt of the car, F1 cars take 4 secs to accelerate from 0-160kmph and an average F1 driver loses 4kgs after every race
- What is the term used to describe an erroneous suggestion or replacement by a spellchecker, auto-correct program or Smartphone predictive text feature?
The Cupertino effect
- The origin of this brand’s name dates back to England in 1760, when a young colour chemist started making in Europe ‘Prussian blue’ using a secret process. He perfected the process of making this shade, which was also the colour of most military uniforms of that time. Name the person and the brand.
Lewis Berger of Berger paints
- Identify this activist brand that recently published ads with the line “Those who Occupy: We stand with you” and distributed its products free to protestors in a US city.
Ben & Jerry’s ice cream supported the Occupy Wall Street protests in the US and distributed free ice creams to the protestors in New York City
- What product is named after a Sanskrit word that means froth, and has secured a GI (geographical indication) registration recently?
The Goan liquour Feni which means froth
- Which company created a software product called chatter?
Salesforce.com
- Identify this brand from its logo below and also state the significance of one the firsts to its credit logos:
The diving girl is the mascot of the swimwear brand Jantzen. It was the first to call bathing suits as swimming suits and the first of a brand logo appearing on the outside of an article of clothing
| There were 46 all-correct entries for the strategist quiz #225. The winners who will receive a copy of Change Your Thinking Change Your Life are Ishminder Kaur, Amritsar; Aamir Anis, Kharagpur; Dibyendu Sarkar, Kolkata; Arun Kumar, New Delhi; Shreyas N Bhat, Mumbai; Mukesh Kumar Mukul, Kollam; Rahul Kamble, Mumbai; Sahiil Batra, Pune; Kamal Deep Antil, Anand; Pravin Sharma, Mumbai. Ishminder Kaur also wins Rs 2,000. |