Answers to last week's quiz (#298)

1. Name the company and its brand which recently put its ads on rotis/chapattis marked with a message for people to use one of their products before eating. Electric irons were used to stamp each roti/chapatti with the message.
   In the recently concluded Kumbh Mela, HUL marked all rotis that were being served with a message reminding people to wash their hands with Lifebuoy soap.
    
2. During World War I, the US War Industries Board asked women to stop buying a particular item of regular personal use to free up metal. It helped free up some 28,000 tons of metal, enough to build two battleships. What were they stopped from buying?
   Corsets, innerwear, which was a precursor to the brassiere. Corsets were stiffened with whaleback bones and steel rods.
    
3. Which retailer introduced a queuing policy in the 1990s called "One in Front". What is its significance?
   Tesco introduced this in 1994. At their stores if they notice one person in front at the checkout, another checkout counter is opened till all of them are staffed. It has invested in employing more checkout staff and new technology to manage the queuing problem.
    
4. Name the person who first started as a painter of miniatures and then went on to invent an award-winning device to cut marble. He also built a submarine with torpedoes and tried selling them to warring parties, Napoleon Bonaparte and Lord Nelson.
   The artist turned Engineer Robert Fulton.
    
5. It is regarded as the world's most widely implemented product innovation process.Companies use it to launch new products to market more quickly and efficiently. Name it and its creator.
   The Stage-Gate process. It was created by Robert Cooper.
    
6. Who or what is Lady Rosetta, a favourite of the likes of PepsiCo and McCain?
   Lady Rosetta is a potato variety that originated in the Netherlands. It is almost sugarless and is increasingly the favourite of chips and wafer makers such as PepsiCo and McCain. It is now being grown in North Gujarat.
    
7. Whose new business book uses a Greek fable to put forth the underlying concept that it's not at all better to be safe than sorry, in terms of work aspirations and life in general. It's better to be sorry than safe.
   Seth Godin's, The Icarus Deception.
    
8. Who in the consumer products world is regarded as the Podfather?
   Tony Fadell, the ex Apple employee who led the initiative of converting the music player idea into a blockbuster product for Apple.
    
9. Which brand uses the line "Drink Irresponsibly" in its branding?
   The Qua Mineral water brand sold in India.
    
10. Identify the logos. One of them was founded in 1870.
    
    
    
    The first logo belongs to Commerzbank of Germany and the second one is the logo for the Google Drive service.

 

There was no correct entry for The Strategist quiz #298.