- Business rivalry prompted this person to hold shocking public demonstrations of electrocution of dogs, cows, horses and even an elephant in order to discredit AC power during the 1890s. Name the person and his arch rival.
Thomas Alva Edison. Nikolas Tesla who quit working for Edison over the non-payment of a promised bonus became a threat after he patented AC power and helped Westinghouse build AC power plants.
- The founder of which company promoted the three-legged stool philosophy.
Ray Kroc, McDonald's. His philosophy was based on the principle of a 3-legged stool: one leg was McDonald's, second, the franchisees, and third, suppliers.
- Name the person who is the creative director for a specialty line of Polaroid imaging products called Grey Label.
Pop star Lady Gaga. She was appointed as creative director for the Grey Label line from Polaroid in 2010. Gaga and Polaroid unveiled a set of camera sunglasses with two embedded 1.5" LCD displays. To develop this, Gaga worked closely with Polaroid and Ammunition LLC.
- This business book released couple of months ago has some chapters titled: 'Italy and India: So Different and So Similar', 'An Indo-Italian Wedding' and 'The Russian Roulette'. Name the author and the book.
WHEN NOT IN ROME, DON'T DO AS THE ROMANS DO, A CandyD Italian in Emerging Markets by Stefano Pelle, executive VP and COO, Perfetti Van Melle Group, South Asia, Middle East and Africa.
- Whose famous advertisement ran this line: Breakfast in London, Lunch in New York?
The British Airways ad, designed by Saatchi & Saatchi, for its erstwhile Concorde service between London and New York.
- From a brand marketing perspective in India, what is the first that is associated with the 1958 film Chalti ka Naam Gaadi?
In India, Coca Cola was the first to do an in-film branding in the 1958 film Chalti Ka Naam Gaadi.
- This brand was invented a Yorkshireman, Harry Pickup, in the 1920s. It is now owned by an MNC and is sold across the world. Name it.
Harpic. It is now owned by Reckitt Benckiser.
- Who gives out the Earthian awards and for what purpose?
The Earthian awards instituted by Wipro Ltd. They are given at an institutional level to encourage capability building in the area of sustainability.
- What is the term used to describe an internship in companies where the intern is given the task of using social media to drive attention to their products and services?
Twintership
- Which company's logo does this visual represent?
Summly. A news summarisation technology company started by teenager Nick D Aloisio that was bought by Yahoo! recently. It uses Arne Jacobsen's 'Egg Chair' as the company's logo.
| There were ten correct entries for The Strategist quiz #300. Asawari Shirodkar from Thane West wins Rs 2,000. The winner of the cash prize was chosen by drawing lots. |