Answers to last week's quiz (#309)

1. During the British Raj what was the Lal Kitab and who used to circulate it.
   It was a product catalogue circulated by PN Hall and William Anderson retailers, which was the first business to call itself a general depart­mental store in the 1890s. The firm's famous 'Lal kitab' (red catalogue) became practically a household word and was eagerly awaited in the hill stations, lesser towns and cantonments of British India. One hundred thousand of the catalogues went out annually even beyond India to Burma, Ceylon, the Shan States, Aden and Mesopotamia.
    
2. Established in the late 60s this brand uses Mount Rainier in the US as its testing ground. Since this mountain is considered the most technically challenging one in the world, on the mountain testing drives new product innovation, durability and reliability of its products. Name the brand.
   JanSport, the backpack brand now owned by VF Corporation
    
3. Who is the official connectivity provider to the F1 racing organisation (Formula One World championship Limited)?
   Tata Communications
    
4. This company was set up in the 1870s by an Italian engineer at the age of twenty-four for the production of rubber articles. It began from making insulated telegraph cables to underwater telegraph cables to the first bicycle tyres. Name the company and a unique distinction it holds today.
   Pirelli tyres was founded in 1872 by Giovanni Battista Pirelli, a young engineer at the age of twenty-four. Today it is the official tyre supplier for F1 racing.
    
5. One of India's oldest bookstores (set up in the 1900s) was supposedly used by the Naxalite movement in the 1970s as a message drop-off point. They would slip notes into particular books for other members of their group. Name this store that has now become a retail chain.
   Oxford Book Store.
    
6. This firm's baseline reads "Outsmarting traffic, together". Name it and why was it in the news recently.
   Waze. It is a crowd-sourced, mobile-oriented navigation mapping company for drivers. It mines the data provided from its 47 million members to create maps. Google plans to acquire this company to reinforce its mapping leadership.
    
7. Marketing and MBA students are usually familiar with the product-market growth matrix. It is used to plot generic strategies for growing a business via existing or new products, in existing or new markets. Who created this tool?
   Igor Ansoff. He is also known as the father of strategic management.
    
8. This person made his first pair of shoes for his sisters to wear at their confirmation when he was 9 years old. He is known as the shoemaker to the stars. Name him.
   Salvtore Ferragamo.
    
9. The chairman of this Indian business group recently said it would not return to its roots despite Myanmar opening its market. This person's grandfather was murdered there in the chaos of 1945. Name him and the group
   A Vellayan. He is chairman of the Rs 225-billion Murugappa group.
    
10. Identify this 112 year old brand, which is being launched in India shortly.
    The Indian motorcycle. The war bonnet is found on the front fender of its motorcycles.