Answers to last week's quiz (#314)

1. In order to help consumers understand the convergence of machine and intelligent data, also interpreted as merging big iron with big data to create brilliant machines, this company has come out with a web series. Filmed at Miniatur Wunderland in Hamburg, Germany, it is replete with blood-sucking vampires and extraterrestrials to show that the internet as we know it infiltrates much more than what meets the eye. Name the company, the title of the web series and the term it coined to describe this phenomenon.
   GE. The Industrial Internet is a term coined by GE and refers to the integration of complex physical machinery with networked sensors and software, drawing together fields such as machine learning, big data, the Internet of things and machine-to-machine communication. Through the web series Datalandia it spurs thoughts on imagining aircraft engines tweeting etc
    
2. How does the advertising industry draw inspiration from Piazza San Marco the principal public square of Venice? In English it is known as the St Mark's Square.
   The lion of the Piazza San Marco in Venice was the inspiration for the Lion trophy used at the Cannes Lions International Festival of Creativity.
    
3. What is the term used to describe retail stores that operate from one day to several weeks at a temporary location? They are used by marketers for seasonal items during festivals.
   Pop up Stores.
    
4. For the year 2013 where would you find the US leading with 132 companies, China coming second with 89 companies and Japan taking the 3rd place with 62 companies?
   The Fortune Global 500 corporations list for 2013.
    
5. This place was dubbed as the Intellectual Hotel by the Father of the atomic bomb. It was co-founded by siblings who created a retail brand in 1893 that was later bought and wound up by Macy's in the mid 80s. Name it.
   The Institute of Advanced Study at Princeton University. It was founded in 1930 by Abraham Flexner and educational theorist and siblings Louis Bamberger and Caroline Bamberger Fuld.
    
6. Name the brand that has launched a new campaign on the streets of Mumbai in collaboration with the government of Maharashtra and will paint the zebra crossings of the city into the colors of its brand.
   Nokia's Asha 501 brand
    
7. Name the company that has come out with an innovative rural referral programme called "Motor Dada". It engages teachers, freelance and health professionals as village influencers. They are provided with a Motor Dada shingle that they can hang outside their house and relevant product material.
   Tata Motors
    
8. Which brand uses this baseline "Innovation that excites"?
   Nissan
    
9. "You Will" was a marketing campaign from the early 1990s, for a company whose videos were directed by a renowned film director/producer. Each ad presented a futuristic scenario and they predicted e-books, tablets and the E-Z pass for car global positioning systems. Name the brand and the film maker.
   'You Will' was an AT&T marketing campaign from the early 1990s, directed by David Fincher.
    
10. Identify both that brands and mention the first of its kind product they were responsible for.
    Velcro Industries and Puma footwear. In 1968, Puma became the first major shoe company to offer sneakers with Velcro fasteners.

 

There were 10 correct entries for quiz no. 314. Sarwet Parveen from Jharkhand wins Rs 2,000. Winner was chosen by drawing lots.