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Answers to last week's quiz (#337)

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Strategist Team Mumbai
Last Updated : Jan 06 2014 | 12:09 AM IST

  1. What term is used to describe the widespread exchange of animals, plants, culture, human populations (including slaves), communicable diseases, technology and ideas between the American and Afro-Eurasian hemispheres following the voyage to the Americas by Christopher Columbus in 1492?
    The Columbian Exchange. The term was coined in 1972 by Alfred W Crosby, a historian at the University of Texas at Austin, in his eponymous work of environmental history.
     
  2. Stronger marketing was one of the four identified strategies in late 2012 by this service chain for its Japanese market. It introduced Dancing Crews, which became a viral hit that showed its associates dancing through the workday. Name the brand.
    McDonald's, Japan.
     
  3. This company was set up in Maharashtra during the mid 1950s. Today, its network spans 100,000 retail outlets across India and 5 continents globally. It uses this baseline "The taste that is great". Name it?
    Weikfield, the company known popularly for its custard and corn flour.
     
  4. The Grand Turk, the Friendship, Wesley, Salem, Birmingham and Hamilton were used on the packaging of this product. What are they and also name the brand?
    Sailing Ships used on the packaging of Old Spice.
     
  5. Sir Malcolm Thornhill is credited with this invention and the Kellogg's brothers were actually responsible for making it popular. Name it.
    The Cardboard Box. Kellogg's used it for packing their breakfast cereals.
     
  6. Way back in 1948, a husband and wife, came up with this idea when their customers were not able to pick up TV signals blocked by nearby mountains. Name the couple and their invention.
    Cable television was first invented by Walson and Margaret, owners of the Service Electric Company in Mahanloy city, Pennsylvania in 1948.
     
  7. The funny duo of Ramesh and Suresh feature in the advertisements for which brand?
    Cadbury's 5 Star.
     
  8. The founder of this brand raced his yachts five times unsuccessfully for the America's Cup between 1899 and 1930. Name him.
    Sir Thomas Lipton. The founder of the Lipton tea brand. He raced his shamrock yachts unsuccessfully for 5 times.
     
  9. Who gave to India its first cement manufacturing unit and what was it called?
    The Tatas gave India its first cement manufacturing unit and it was aptlyu called India Cements in 1912. Subsequently, it was merged with Shahabad cements in 1926 to form the Associated Cement Companies of India.
     
  10. These fast foods brands have one item in their menus which is common. Name it
    They all serve only Coca-Cola related brands as beverages and do not serve any of PepsiCo's products.

 


There were 8 correct entries for quiz no. 337. Ranjit Kamat from Mumbai wins Rs 2000. Winner was chosen by drawing lots.


 

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First Published: Jan 06 2014 | 12:09 AM IST

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