Answers to last week's quiz (#440)

1. In the late 1890s a German chemical company poured in 18 million marks to find a cheap way to make this product. In 1896, a technician was trying to make Phthalic Anhydride. While he was measuring the temperature his hand slipped and the thermometer broke. The mercury in it reacted to form mercuric sulphate. He got a much larger amount of Phthalic Anhydride than expected. This hurt the farmers in India very much. Name the company and the product.
   BASF found a cheaper way of producing synthetic indigo.
    
2. Which financial game was invented by a psychic who was inspired by the Chicago Board of Trade and the US Corn Exchange in the early 1900s?
   The Pit. It was invented by Edgar Cayce in 1904 .
    
3. The creator of this brand a native of Indonesia's Central Java region got the idea for his product when he was suffering from chest pains. He smoked his hand-rolled cigarettes after adding dried clove buds and rubber tree sap. This is believed to have made his chest pains vanish immediately. His product soon became available in pharmacies. Name it.
   The Kretek cigarette from Indonesia.
    
4. This dotcom brand started as Beverly Hills Internet during the mid-90s. Subsequently it became a darling of the World Wide Web and it was acquired by a larger brand and its name was also changed. It survives only in one Asian country today. Name it.
   Geocities.
    
5. Identify the person who during the years of depression (1920s) was regarded as the father of modern advertising and direct marketing. He was famous for these lines "Tell 'em quick and tell 'em often.
   William Wrigley Jr
    
6. Which airline is considered as Asia's first International airline?
   Air India, when it was set up by the Tatas in 1948.
    
7. Which company's initial products were Windsor toilet soaps and Pearl Starch?
   Colgate when it was called William Colgate and company in the early 1800s.
    
8. In stock market parlance what is an ankle biter?
   It is a Slang term for a stock with low market capitalization. An ankle bite is also referred to as micro-cap or small-cap stocks.
    
9. Whose tag line is "At the very center of Business"?
   Columbia Business School.
    
10. Identify the brand from its logo.
    Glenlivet, the single malt whisky brand from Scotland.

 

There were 6 correct entries to quiz No 440. Zahinul Qadar from Vadodara, wins Rs 2000.