Answers to last week's The Strategist Quiz (#275)

 

1. Where would one find these products and why? Gorilla balls vitamin enriched malt candy, Touch of Yoghurt Shampoo, Northwoods Egg Coffee, Male Chauvinist “awfully arrogant” aftershave?
   All these brands which were erstwhile marketing flops are found at the NewProductWorks, an on-site innovation resource centre that is owned by GfK custom market research company in Ann Arbor, Michigan. Earlier, these were housed in the Museum of New Products (New York), a brainchild of Robert McMath founder of the firm Marketing Intelligence Service. 
    
2. Who took out a full page ad in the Wall Street Journal with the lines “Welcome, IBM. Seriously and why?” 
   Apple Computers. In 1981 when IBM introduced its first PC. 
    
3. A product which film star Jeetendra endorsed some years ago is being revived with Malaika Arora as its new brand ambassador. Name the brand and the company that owns it 
   30 plus, an OTC product that was first introduced by Ajanta Pharma which is now owned by Dabur. 
    
4. Which company’s corporate mission or objective is stated as “Creating Kando Together”? Also mention what Kando means 
   The Yamaha Group. Kando in Japanese signifies an inspired state of mind. 
    
5. What are the three-inch Dorothy, and the two-inch Dotty?
   These are patent leather red shoes worn by air hostesses of Virgin Atlantic as a part of their dress code. 
    
6. This brand has editions of its products inspired by the Hindu Gods — Lord Balaji, Lord Ganesh and Lord Shiva. It was established in 1915 and was named after the pseudonym of a leading Russian artist then. The artist’s pen name when translated into English meant “pencil”. Name the founder and the brand.
   Caran’d Ache was founded by Arnold Schweitzer in 1915. Caran ‘d Ache was the pen name of a leading Russian artist of the time Emmanuel Poiré. In Russian “Karandash” means a pencil. 
    
7. What is the first-of-its-kind initiative that is linked to Yamaha’s scooter brand Ray launched in India recently?
   As a first of its kind initiative in India, Yamaha has started a new assembly line for the scooter brand which is run entirely by women employees — scooters developed for women assembled by women. 
    
8. Who made this statement “I could prove God, statistically”?
   George Horace Gallup, an American pioneer of survey sampling techniques and inventor of Gallup poll, a statistical method of survey for measuring public opinion. 
    
9. What is the term used to describe assorted orthodoxies that govern the thinking of key enterprise decision makers? It is the main means a company uses to make a profit. It includes the cultural norms and beliefs that the company espouses that is deeply held, widely shared, and rooted in the behaviour of the company. It also has a negative connotation when arrogance and resistance to change set in
   Dominant Logic. This term was introduced by CK Prahalad and Richard A Bettis when in their paper “The Dominant Logic: A New Linkage between Diversity and Performance”, published in the Strategic Management Journal in 1986. 
    
10. Identify both the images and establish the connection between them. An Indian connection.
    
    J’adore, the perfume brand from the French company Dior is made of extracts from Jasmine Sambac and Tuberose Sambac, exclusively sourced from Madurai in Tamil Nadu.

Atul Mathews from Electronics City, Bangalore wins Rs 2000.