Answers to the Strategist quiz (#345)

1. Ninety -nine per cent of mobile devices contain this company's chip. It has a trademarked baseline that reads "The Architecture for the Digital World." Name the company.
   ARM Holdings UK. (Advanced RISC Machines). ARM Holdings licenses the chip designs and the ARM instruction set architectures to third-parties, who design their own products that implement one of those architectures-including systems-on-chips (SoC) that incorporate memory, interfaces, radios, etc. 
    
2. This European pop & rock band's style of dressing was influenced in part by tax laws in Europe that allowed the cost of outfits to be deducted against tax - so long as the costumes were so outrageous they could not possibly be worn on the street. This band was active from the 70s to the late 80s. One of its members said, "In my honest opinion we looked like nuts in those years. Nobody can have been as badly dressed on stage as we were." Name it.
   ABBA, the Swedish rock group
    
3. This brand produced an award winning series of short web films during 2001-02 titled The Hire. It featured a cast of celebrity directors, such as Ang Lee, Guy Ritchie as well as stars, including Madonna and Don Cheadle, who interacted with the main James Bond-like character whose adventures always took place in one of the products manufactured by this brand. Name the brand that plans to revive the same.
   BMW in the USA.
    
4. Which brand has launched a solar powered mobile cooler called eKOcool for rural Indian villages that lack electricity? The appliance is a sophisticated marriage of technology and local market savvy. Apart from cooling it also helps in charging mobile phones and electric lanterns.
   The Coca Cola Company.
    
5. This brand was initially used as a mixer in the US markets and got its name from slang for the moonshine coming out of the hills in Virginia. When it was first launched it was billed as "zero proof hillbilly moonshine." Name it.
   Mountain Dew. The drink which was originally made by the TIP Corporation in the US was subsequently bought by Pepsi in 1964
    
6. Name this internet fashion retailer, which has come up with an innovative model of the delivery boy doubling up also as a fashion adviser. The customers are allowed to try the outfits and the delivery boy waits till the customer is either satisfied or not happy with the merchandise. This firm is a leader in the CIS region, name it.
   The Russian fashion Internet retailer Lamoda
    
7. This inventor and founder set up the Blasting Oil Company in the US during the 1860s in order to defend his patent rights. After three years the factory was destroyed by explosions and it ceased to exist. Name the founder.
   Alfred Nobel. This was one of the four companies he founded before inventing the dynamite. The companies were based on Nobel's patent for the method of industrially manufacturing "blasting oil" and for its safe detonation by Nobel's invention of the detonating cap
    
8. Generally in the offices in US what is described as a "Permanent Holiday Botanical?
   A Fake Christmas tree.
    
9. Which entity uses the Trademarked baseline "Hollywood's Benchmark."
   CinemaScore. It is the industry leader in measuring movie appeal. It provides unbiased measurement of audience response that helps gauge movie appeal and success by polling movie audiences on opening night for their reaction to the latest major movie releases in the US. In 1978, CinemaScore was born when its founders saw a need for theatre audiences to have a "public voice" for their opinions about movie appeal.
    
10. Identify the logo of this agency, which was set up in 1865 and was primarily involved in stamping out counterfeiting and financial fraud.
    

The United States Secret Service. It was set up by the US department of Treasury in 1865 to stamp out counterfeiting and financial fraud.

There were five all-correct entries for quiz No. 345. NA Narasimhan from Chennai wins Rs 2,000. Winner was chosen by drawing lots.