Answers to The Strategist Quiz (#417)

1. Which brand is making sneakers whose upper portion of the shoe is made from materials reclaimed from illegal deep-sea fishing nets and other waste pulled from the ocean by the Sea Shepherd Conservation Society, which collected materials during a 110-day expedition tracking an illegal poaching vessel off the coast of West Africa?
   Adidas. Along with the New York-based Parley for the Oceans, it is turning trash found in the seas into recycled materials for running shoes and apparel. This will help Adidas meet its sustainability goals and also educate consumers.
    
2. The _____ may be as James Bond's favourite luxury car, but it's going big in its next venture. The 102-year-old British car manufacturer has decided to get into the ______ business. Fill in both the blanks.
   Aston Martin, the 102-year-old British car manufacturer has decided to get into the boat business. A partnership with Dutch yacht-maker Quintessence is producing a co-branded speedboat to extend the luxury spirit of the car to the high seas.
    
3. Whose subsidiaries are these brands: Boucheron, Girard-Perregaux, Gucci, Dodo, Stella McCartney and Ulysse Nardin?
   Kering (previously PPR), the French luxury goods company.
    
4. In order to support the world in its fight for equality and tolerance, this brand has launched a new campaign in the West Asia for the Ramzan season where it is not labeling its products. It's message is "labeling ___ is fine, but people is not". Name the brand.
   Coca-Cola. Labelling Cans is fine but people is not.
    
5. This new business book written by an Australian professor and consultant talks about an invisible force that is driving the development of the economy in the age of the internet. Name him and the term he coined which is also the title of his book.
   Online Gravity by Paul X McCarthy.
    
6. Every year on a particular day in February this state in India celebrates the bus day. EG Salter was responsible for it 77 years ago. Name state and mention the reason.
   Kerala. The last ruling Maharaja of Travancore, Sree Chithira Thirunal Balarama Varma, brought EG Salter, the assistant superintendent of the London Passenger Transport Board to Kerala. Under his supervision 60 Comet chassis with Perkins diesel engines were imported from England to Travancore. On the February 20, 1938, Kerala became the first state in India to have a double decker bus.
    
7. Who is introducing a selfie pay? The company plans to add a layer of biometric security to its credit cards and all the user will need to do is simply take a selfie. The system will create a digitised map of your face and check with the image on its servers.
   Mastercard International.
    
8. Whose famous quote is this: "The Hot line which used to connect the Kremlin with the white House, has been replaced by the Help line, which connects everyone in America to call centres in Bangalore?"
   Thomas Friedman, 2005.
    
9. This American corporation first began mass production in 1904, a full nine years before Henry Ford put the automobile on an assembly line. In 1914, it created the first employee profit sharing programme. Name this company.
   Andersen Corporation. It is an international window and door manufacturing enterprise employing more than 9,000 people at more than 20 locations, with headquarters in the St. Paul exurb of Bayport, Minnesota.
    
10. Identify the logo of this company. It was founded in the early 1900s.
    The Pilot Pen Corporation. It was founded by Ryosuke Namiki with Masao Wada in 1918 in the name of Namiki Manufacturing Company.

There were seven all correct entries for quiz No.417. Kundan Kumar from Jharkhand wins Rs 2,000. The winner was chosen on the basis of first correct entry received.