Answers to the Strategist quiz (#456)

1. Created when the first version of this product/electronic utility was invented, the icon was drawn to resemble Neptune's Trident, the mighty Dreizack. What is it?
   The icon used to describe a USB
    
2. A former servant of the East India Company, on completing his indenture, set up a wine merchant business in Madras in 1825. A whisky brand named after him was launched in 1968. Recently, its owner had to succumb to pressure from the Scotch Whisky Association to change its name in markets outside of India, on concerns that customers could confuse the spirit with Scotch. Name it.
   McDowell's No. 1 - the whisky brand owned by Diageo, now from the Unites Spirits stable
    
3. This brand's new claim, mainly in marketing campaigns in the US, is "Ingenuity for Life", reflective of what has been in its DNA since 1847. Name the company.
   Siemens of Germany
    
4. In the US, Intel, GE and Exxon Mobil pushed for something called the common core standards. What does it mean?
   The Common Core State Standards Initiative is an educational initiative in the US that details what K-12 (kindergarten to 12th) students should know in English language, arts and maths at the end of each grade. It seeks to establish consistent educational standards and ensure students graduating from high school are prepared to enter credit-bearing courses at college programmes or to enter the workforce
    
5. This company's first sales agents in India began work in Chennai and Kolkata in 1912. It uses a term to describe smaller or "daily-portion" packs designed to be bought on a regular basis that are manufactured locally, using local raw materials to minimise value chain cost. Name the company and the term that describes this product practice.
   Nestle India. It is addressing micronutrient deficiency among low income consumers in India and other emerging markets with its affordable "Popularly Positioned Products" strategy
    
6. This person undertook a road trip from Peshawar to Tuticorin and from Quetta to Kolkata in the early 1920s. By covering 7,500 miles to understand the Indian market, he is credited with India's first ever market research study. His research trip resulted in an unexpected outcome, a set of road maps of India, which he drew for the Automobile Association of India. Name him.
   Larry Stronach, who ran one of the leading ad agencies of the times, LA Stronach & Co, from 1923 till the 1960s in India
    
7. One becomes a member of this club only if he survives a gunshot. The members of this club owe their lives to an invention that had almost been discarded before its remarkable properties were discovered. Name the club.
   The DuPont Kevlar Survivor's Club. It is a membership mostly accorded to law enforcement officers in the US
    
8. Which retailer has entered the fashion business with private label brands North Eleven and Lark & Ro?
   Amazon
    
9. Which brand runs this new line, "When you are very important"?
   VIP Luggage
    
10. Identify the company set up in the 1930s from its logo?
    Polson Limited, which was famous for its Polson Butter

 

There were no correct entries to quiz No 456. The winner is based on the first correct entry received.