Answers to the Strategist quiz #610

Answers to the Strategist quiz #610

1. After the American Revolutionary War, the British market for indigo disappeared, so planters in America needed a new product to grow on local plantations. The started growing something, when translated into English from its botanical name means "black seed". It came from the West Indies and was cultivated on the barrier islands of South Carolina and Georgia. Name it.

Sea Island cotton 

2. Name the company/brand that ran a "Saarathi" (Driver) campaign that senstised highway truck drivers about road safety, offered accident insurance and also a hair massage.

The Rs 750 crore brand Navratna Hair Oil from Emami

3. On the packaging of which product is the following line found "Bhaiyya shakkar mat dalna"? (Please don't add sugar)

Raw Pressery, the cold press juices brand

4. The founder of which company is talking of a programme/practice called 996 which relates to employee working?

Jack Ma. The term 996 is the 9 am to 9 pm six days a week work schedule he says employees need to follow in Alibaba 

5. With which industry is the process of "conching" linked to?  Also name the person who invented this process. 

Conching is a process by which a surface scraping mixer and agitator is used to evenly distribute the cocoa butter within chocolate. It also acts as a "polisher" of the particles. Rodolphe Lindt invented it

6. The following is the 2019 ranking of the top ten companies under ___: Coca Cola,McDonalds, Vodafone, KFC, IKEA, Burger King, Chevrolet, Pepsi, Nescafe and MasterCard. Fill in the blank.

From the EFFIE Index for the most Effective brands for 2019

7. What is the term used to describe the removal of a product feature in order to save money? For instance 34 years ago, removing one olive from the passenger meal tray saved American Airlines $40,000 per year. 

Thrifting or thrifted

8. For which brand did the famous singer Talat Mehmood sing a jingle in the early 1950s?

Dalda Vanaspati

9. This company's logo has undergone a subtle change recently. Its original logo was designed using __ Sans by Robin Nicholas, a font similar to seriffed Futura. Name the company.

IKEA

10. Name the lady and her invention and also the brand that continues her legacy.

In 1934, Ruth Graves Wakefield was responsible for inventing chocolate chip cookies. Nestle later bought her business. The brand was named Toll House Cookies after the Inn which Ruth and her husband were running