Answers to the Strategist quiz #632

Answers to the Strategist quiz #632

1. Connect these quotes "Never too early, never too late to follow your dreams", "Stop reading inspirational quotes and get to work", “It's nice to be important, but it is important to be nice" and what do you arrive at?

All quotes are from the brand Ambassadors of Mercedes Benz — Garret McNamara, Guy Kawasaki and Roger Federer

2. What is the HasCon and name the company associated with it?

An annual event where families are invited for a three-day weekend at Hasbro HQ where they get to dress up like Transformers, see the latest in Play-Doh innovation, hang with famous movie stars and meet toy and game designers

3. What is the term used when a new brand is introduced into the market by a company that already has an established brand in the same product category. The intent is to increase overall market share in a particular category, and crowd out the competition?

Flanker brand

4. This person created one of the most famous domes in Renaissance architecture in the 1460s. He revolutionised constructing it without a supporting framework, invented a new hoisting machine and sent up food to his workers up in the building similar to that given to pregnant women at the time, so that they don't get tired coming down the stairs and reduce their productivity. Name him and the structure.

Filippo Brunelleschi who built the dome for the famous Santa Maria del Fiore or Florence Cathedral

5. Connect Blockbuster, Papa John's Pizza and Dunkin Donuts and what do you arrive at?

Nigel Travis, the current CEO of Dunkin Donuts led the other two companies in the past. The book he wrote recently, The Challenge Culture is a best seller

6. What is common to these startup companies, Reddit, HackHands, Whole Whale, Coupon Follow and Fitocracy?

They were all founded at WeWork office spaces

7. Recently a product whose name when translated into English is "Eyewitness" was in the news. Why?

Shahed 129 is the Unmanned Aerial Combat Vehicle that is claimed to have been used in the attacks on ARAMCO in Saudi Arabia. Shahed in Persian means eyewitness

8. Connect IBM computers when it launched its main frame computers business in the 1950s with Singer Sewing Machines, Otis Elevators and International Harvester Corporation and what do you arrive at?

IBM adopted the marketing and sales practices followed by Singer Sewing Machines, Otis Elevators and International Harvester Corporation for selling its computers

9. Connect the term used to describe monitoring moment-by-moment developments instead of the big picture and a Chinese Digital company's product and arrive at the term used mostly in business and journalism.

Tick Tock

10. What does this logo represent?

The brand called Brandless. This is its Fav icon used on Twitter and also on its Homepage tab. 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is October 1 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There was no correct entry to Quiz number 632