1. This person from the Nordic region was called the King of Spirits during the 1870s.He introduced fractional distillation which produced liquor without fusel alcohol in 1877, under the name "Tiodubbelt Renadt Brännvin". Brännvin literally means "burnt wine". Fusel alcohols, also referred as potato oil in Europe and are a mixture of several alcohols produced as a by-product of alcoholic fermentation. Name him and the brand he created.
Answer: Lars Olson Smith is the creator of the famous Absolut Vodka..
2. This person contributed to the development of the theory of marginalism, that rejected the cost-of-production theories of value, developed by the classical economists such as Adam Smith and David Ricardo. Name him and what is he known for starting.
Answer: Economist Carl Menger, who founded the Austrian School of Economics
3. This place in India was given the nick name "Little Japan". It employs 1 million people and has a turnover of Rs 6,000 crore approximately. Name it.
Answer: Sivakasi, the town in Tamil Nadu that produces 95 per cent of India's fireworks production
4. Connect a motorbike, high speed train, patrol boat, asteroid mission and a fictional video game character with the Peregrine falcon and what do you arrive at?
Answer: The Hayabusa name that is used in Japan. The motorcycle brand from Suzuki is very famous
5. Name the company whose logo includes a caricature of the Mount Everest
Answer: The AIA — Asian Life Insurance group
6. Which brand's sustainable innovation programme is called Tru-BLU? It also has a squad by the same name that consists of ambassadors for of the same programme.
Answer: Pepe Jeans
7. As per traditional Islamic commercial law, what is the term used to describe an instrument of credit that is used for transfer of debt and innovation?
Answer: Hawala. This term now has gained notoriety and is known as an alternative or parallel remittance system that exists and operates outside of, or parallel to traditional banking or financial channel
8. What is common to the late Gabriel Garcia Marquez, Hollywood actress Julie Christie and film director Alan Parker, who directed Pink Floyd's musical The Wall and the famous Gene Hackman starrer Mississippi Burning.
Answer: They all at some point in time in their career worked with JWT the advertising agency
9. Name the brand that is using the word "Surprisingly" as a prefix to its name
Answer: Bata
10. Connect the two images and establish a strategy or out of the box thinking process the relates to the brand mentioned
Answer: The McDonald brothers used a tennis court with chalk markers to sketch out life size blue prints of kitchens with real employees acting out cooking and serving tasks. All breakthroughs in their ability to serve the customer within 30 seconds of ordering came out of such exercises
One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is October 29 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.
There were six correct entries to Quiz number 636. The winner is Yukta Arun from Sangrur
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