Answers to the Strategist quiz #652

Answers to the Strategist quiz #652

1. Name the brand that has come out with a limited edition of its products and has created the campaign and branding around thepopular game “he/she loves me/loves me not”. 

Answer:  Perfetti Van Melle’s Chupa Chups brand has rolled out 'Do You Love Me?' campaign for its limited edition specially-stamped lollipops range

2. This junior high school coach, who passed away recently, launched a plan in the early 80s at a Diner in a Day's Inn Hotel which turned out to become a multibillion-dollar company. Subsequently, its debauched practices led to the creation of a law in the US. Name the person and the law that was enacted 20 years after the company was founded.

Answer: WorldCom founded by Bernie Ebbers was not just the biggest accounting scandal in the history of the US, but it was also one of the biggest bankruptcies of all time. In 2002 the Sarbanes-Oxley Act was introduced to curb malpractices in corporations

3. This European country was considered as the first to issue bank notes because its copper currency was not easy to handle. It has the world’s oldest functioning Central Bank. Name the country and the bank.

Answer: Riksbank of Sweden

4. This British/American owned cruise liner company has four vessels that get their names from the four directions of the compass in Dutch. Why is it in the news recently?

Answer: Westerdam is suspected to have people suffering from coronavirus

5. When is this buzzword acronym PURE used in corporate HR or recruiting circles? Also expand it. 

Answer: To describe a recent hire who looked good on paper but has proved tobe somewhat lacking once on the job. It stands for previously undetected recruiting error

6. Name the soft drink brand that offered an engagement ring made in a lab after boiling the clear soft drink down to its "most basic carbon form" and adding it to the diamond-growing process.

Answer: Pepsi. Its 1.53 carat diamond was made in a lab by boiling down crystal Pepsi to its most basic carbon form

7. In the 1600s, this was a pill made from opium, saffron, and nutmeg. Subsequently pharma companies manufactured as a tincture. It is banned by most countries or is sold under strict regulations. Erstwhile Ranbaxy Labs also made this and got into trouble with the FDA. State its generic name.

Answer: Laudanum

8. "Smart logon ki hai priority" is the musical brand anthem recently launched by one of India's oldest brands. Name it.

Answer: LIC

9. Chose advertisement reads "Step on Earth" and what is its current distinction as a No.1 in the world?

Answer: Turkish Airlines. It flies to the most number of countries (121)

10. Connect the logos and establish the distinction achieved by a brand. 

Answer: ITC's Fabelle Exquisite Chocolates introduced Trinity - Truffles Extraordinaire in Oct 2019, which entered into Guinness World Records to become the world's most expensive chocolate at Rs 4.3 lakh per kg

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is February 25 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There were four correct entries to Quiz number 652.  The winner is Mohit Jagetiya from New Delhi