Answers to the Strategist quiz #654

Answers to the Strategist quiz #654

1. From 2021, this company will not market its foods and beverages products to kids below 12. It has also announced that it won't direct any PoS communications to children below six. For television and other measurable mediums, it won't advertise on platforms/channels where kids constitute more than 25 per cent viewership. Name it.

Answer: Unilever

2. Connect Elvis Priestly’s Lonesome Cowboy and Roberta Flack’s Killing me softly with a 1970s’ bank. What do you get?

Answer: During the 1973 Norrmalmstorg robbery and hostage crisis in Stockholm, best known as the origin of the term Stockholm syndrome, the criminal Jan Erik Olsson made a policeman sing the Lonesome Cowboy and he in turn was humming Killing me Softly

3. What is a marketing strategy that creates enough buzz to convince consumers to pre-purchase a new product in order to be amongst the first to own it rather than get a discount.

Answer: Early Birding

4. Connect the companies Bolt Beranek and Newman Inc that was incorporated in 1948 with email addresses.
 
Answer: The @ symbol was brought into usage in 1971 when Ray Tomlinson, who worked for BBN Technologies, was helping the US government develop the Arpanet

5. This index helps determine how the average citizen is doing economically and is calculated by adding seasonal unemployment rate to annual inflation rate. Name the index and the person who coined it.
 
Answer: The Misery Index coined by the American Economist Arthur Okun

6. Name the commodity of which India became the largest producer in 2018-19 and which was discovered around 5th century AD during Gupta period. Buddhist monks carried it to Far East and Arab entrepreneurs to West Asia and Europe.
 
Answer: Sugar

7. He studied at University of Milan and Atlanta University. He was a pilot for the Italian air force during WW-II and close to Benito Mussolini's eldest daughter. He was also a member of the Italian Winter Olympics team in the '30s. Name the brand founded by him.
 
Answer: Emilio Pucci

8. Connect Caprese Handbags, Philips Hair dryers, PhonePe, Garnier hair care, Sunfeast Dark Fantasy and Havells Standard fans and what do you arrive at?
 
Answer: Alia Bhatt endorses all these brands

9. On Valentine's day a biscuit brand from India approached Tinder on Twitter and sought its help to find it a match for itself. What was the resultant or consequence and name the brands involved?10 Name the brand and the company from its logo.
 
Answer: Tinder helped Parle-G meet Chayos

10. Name the brand and the company from its logo.

 
Answer: Shelby’s Cobra car manufactured by Carroll Hall Shelby who was an American automotive designer

Compiled by Gaurav Sri Krishna, www.facebook.com/gaurav.s.krishna

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is March 10 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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