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BPOs, parent's marketing fronts

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Freny Patel Mumbai
Last Updated : Jun 14 2013 | 3:47 PM IST
Business process outsourcing (BPOs) centres are now becoming marketing fronts for their parent bodies.
 
Late last month when Prudential Plc launched the new protection cover "" Protection Plus "" against mortgage, its Indian arm, PPMS, was given the exclusive rights to market and service the product.
 
So, the next time a Prudential Plc customer calls for a protection product, it will be up to an underwriter sitting in India to decide whether or not to grant the cover. If the cover is to be granted, the 20-member strong Indian team of Prudential Process Management Services (PPMS) will decide the price.
 
"Underwriting will be done over the phone from here by our 16 tele-underwriters backed by four doctors. We see ourselves as a leadership team and see how better we can help the UK operations," said R K Ragan, managing director, PPMS.
 
PPMS expects that with the growth in underwriting business, it will have to grow its 20-member team to 80 by the third quarter of this calendar year, "It will depend on volume growth. It is likely that new products launched will get serviced from India," added Ragan.
 
PPMS will expand its domestic operations as it captures Prudential's business in Asia and the US. "We will start servicing other parts of the world this year, including Asia. As we focus on high-end jobs, it is not expected to cause any sconcerns overseas," said Ragan.
 
Citing the example of Hong Kong, he said management graduates with statistics background are needed for market research jobs.
 
This is not found among local people of Hong Kong, as these jobs can only be done by expatriates. PPMS today has 40 employees of its 1,000-strong force who can support actuarial studies and statistics.

 
 

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First Published: Feb 16 2005 | 12:00 AM IST

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