BS staffer Gouri Shukla gets PoleStar Award

, has won the PoleStar Award 2004 for the best feature in business journalism.

Her article, "Global Winners, Indian Losers' (The Strategist of November 9, 2004), was chosen from 40 entries in the category.

As the winner, Shukla will receive the PoleStar trophy, a citation and a cash prize of Rs 1 lakh. Shukla's prize-winning effort spoke about how global giants need not necessarily lead in India.

With examples of General Motors, Electrolux, Nike and Levis (brands that lead in most international markets) the article examines in detail the entry strategy, brand positioning, distribution and marketing strategies of these brands in India.

The jury panel consisted of Parthasarathy Swami, managing editor, Business India, Anand Parthasarathy, technology consultant, The Hindu, Anand Sudarshan, president, Adea International, L Subramanyam, president and publishing director, Jasubhai Digital Media, Rajrishi Singhal, associate editor, The Economic Times and Pradyuman Maheshwari, editor, Maharashtra Herald.

Shukla has been at The Strategist for the last three years. She will receive the award on March 26, 2005, in Chennai.