Coca-Cola India launches website

Coca-Cola claims that it is the first brand in India to have launched its independent website. According to the company, built around consumer passions, the website would enthuse and reward consumers by getting them to interact with the core brand values. At this site, consumers can collect "Coke Crownz" - a virtual currency in every interactive section they enter.

The consumer with the highest number of "Coke Crownz" wins a grand prize every month. More than 1,000 prizes will be given every month.

In the first month, myenjoyzone.com is offering four grand prizes such as Sony Playstation for gaming section, Creative Jukebox for music section, among others.

The company will organise roadshows in colleges, youth hang-outs and key accounts to promote the site. The site has been created and is being maintained by Hungama.com.