| The practice generated about nine percent of its overall revenue of approximately $465 million in the last twelve months. In the March 2004 ended quarter, this practice grew by about $3 million and generated approximately $12.5 million of the total revenues of $138.7 million. |
| PwC Global expects the global media and entertainment industry revenues to increase to US$1.4 trillion by 2007, registering a CAGR of 4.8 percent over 5 years. |
| While the bulk of the export revenue for the Indian IT industry has traditionally been from industries like financial services, banking, insurance, manufacturing, telecom and retail, in the last few quarters, IT services companies have started looking beyond these industries for revenue streams from verticals like _energy, gas and utilities, healthcare, media and entertainment, and aerospace. |
| Cognizant has a good exposure to this practice partly because of its Dun & Bradstreet heritage and working for customers like Nielsen Media Research. |
| "We have over 3000 person-years experience and about 800 software professionals and business analysts working for this practice, of which about 300 professionals working for customers across the media, entertainment and publishing spectrum alone. Our core services include media information services, publishing, broadcasting, advertising, entertainment and digital media," said Shankar Srinivasan, the Hyderabad-based Director of Cognizant's Media and Entertainment Practice.With increased focus on digitization, Cognizant has formed a Digital Media Center of Excellence that focuses on developing new tools and frameworks for the new media market space. |
| "Through our competency center, we have developed tools and frameworks that target the current industry pain-points like streaming media securitisation, restricting unauthorised downloads," said Shankar. |
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