| The communication strategy was designed for a contemporary and live case study: Indian Oil Corporation's branded fuel XTRAPremium. The four best analyses of the case were selected by FCB Ulka. |
| And on the big day, four three-member teams representing SIMSR; Narsee Monjee Institute of Management Studies, Mumbai; Mudra Institute of Communication, Ahmedabad; and N L Dalmia Institute of Management Studies and Research, Mumbai, were given the opportunity to present their views "" in 20 minutes "" of the prevailing consumer perception of XTRAPremium and suggest means of improving its brand image and positioning. |
| The teams also had to identify communication, product and pricing and retail strategies for the branded fuel. The jury comprised Vardhachari, chief manager, branding, Indian Oil, Kinjal Medh, COO, Cogito Consulting (the new brand consulting arm of FCB Ulka) and Dorab Sopariwala, director ORG-MARG. The first prize was awarded to SIMSR. |
| SPJIMR's Marketing Impact Awards |
| Mumbai-based S P Jain Institute of Management & Research (SPJIMR) has invited entries for its annual Marketing Impact Awards 2004 from business, government and non-government organisations across the country. |
| Participants need to submit a paper on how any marketing initiative or strategy solved a business problem or successfully tapped a market opportunity and impacted the long term growth and health of the organisation. |
| The last date for receipt of entries by post and email is December 24. Four to five shortlisted teams will make their presentations at the SPJIMR auditorium on February 12, 2005. |
| Any number of teams of one to three members can take part from an organisation. The number of entries is restricted to one per team. All short-listed entries will be compiled into an annual publication by the institute. |
| Contact: 022-26237454/2401-ext: 213 Email: smia@spjimr.ernet.in |
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