Soon, Coca-Cola India president Alex von Behr, along with some senior members of his A-team, will wing his way to Atlanta, headquarters of The Coca-Cola Company in the US, to collect the coveted Woodruff award for outperforming the dozen-odd emerging markets of Coca-Cola worldwide in terms of volume growth as well as profitability during 2002.
Naturally, the excitement is palpable at Coca-Cola India
