 "Hindi GECs ride the second screen wave")
Hindi general entertainment channels (GECs) command a lion’s share of viewership and ads. Here‘s a look at how they fare online.
While TV has been the first screen for many, viewers are increasingly taking to digital second screens (cellphones, tablets) to discuss shows and interact with their favourite actors present online
While TV has been the first screen for many, viewers are increasingly taking to digital second screens (cellphones, tablets) to discuss shows and interact with their favourite actors present online