| General Mills India, the multinational that is behind Pillsbury dough and Betty Crocker Chocolate Chip Cookies, has come out with a snack "" Dip Trix "" that children can not only enjoy, but take their own sweet time eating. Dip Trix are fun-shaped cookies with cream that children can dunk, lick, dip, and play with. It is packed in a handy plastic case, which makes it especially child-friendly. |
| An American brand, Trix is a pioneer in creating food products that are "just for kids". The advertising initiatives, too, are tailor-made for children. Apart from TV ad campaigns, store visibility and promotions, there will also be a "virtual playground" (www.diptrix.com) that children can access and win "cookies" "" virtual money that can be exchanged for prizes "" by playing a host of games or solving complex puzzles |
| THERE ARE ONLY SO many ways of advertising potato chips "" and FritoLay India is set to try them all out. The latest is a video Podcast of the "Latino style" music video, featuring actor Saif Ali Khan, who is also their brand ambassador. |
| FritoLay claims to be the first brand to channel its brand communication through Podcasting "" a way to download audio and video files through the Internet on mobile devices and PCs. And when Saif asks "Do you have the Latino in you?" you can reply by submitting photos/videos of your "Latino" moment on the Internet. |
| The best entries will then be shared with the subscribers and winners get to take home music CDs. The Podcast is sure to appeal to teenagers and other Net-friendly customers. But will it make them buy more chips? |
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