| They now post their messages on the back flaps of autorickshaws. Be it a plea for help, social activism, or helpline phone numbers, these ads literally meet commuters eye-to-eye, thanks to their location. |
| At peak hour traffic-jams, commuters are usually bored and look around for amusement. This is when these ads are sure to get a dekko. It's probably just a matter of time before India Inc. too wakes up to the possibility of this new medium. |
Top Section
Explore Business Standard