INSEAD new exec education programme for India

Programme will enable foreign businesses entering India to be operational and competitive from day one

Global business school INSEAD has announced an addition of a course to its executive education portfolio. The market entry strategy for India programme, available from March 2015 in New Delhi, will support business leaders and small and medium enterprises (SMEs) looking to enter or expand into India.

The programme has been designed in response to the unfamiliar but common business, social and political issues international companies face in the Indian market. It is targeted at decision-makers in new and growing SMEs.

“Foreign companies are dedicating significant resources to develop their presence in India. Being an exciting market, India is also one of the world’s most complex,” said Professor Amitava Chattopadhyay, programme director and GlaxoSmithKline chaired professor in corporate innovation.