Students at the Indian Institutes of Management (IIMs) are preparing to organise interactive fairs on themes like entrepreneurship, start-ups and marketing.
IIM, Ahmedabad (IIM-A) is gearing up for Pratyarpan, its annual social entrepreneurship fair, which aims to provide a meeting point for social entrepreneurs, emerging social entrepreneurs and venture capitalists. The fair presents an opportunity for the entrepreneurs to learn from each other.
IIM Kozhikode’s entrepreneurship cell will be organising its first-ever ‘Startup Fair’ on October 4 and 5. The premise of the fair is to provide students with a platform to interact with successful entrepreneurs. Both students and start-ups stand to gain from healthy interactions.
The entrepreneurship cell of IIM, Calcutta (IIM-C), recently organised its flagship event Ascent’08. The event was a thorough entrepreneurship workshop and was held in association with The National Entrepreneurship Network (NEN), a not-for-profit initiative of the Wadhwani Foundation and The Indus Entrepreneurs (TiE).
Despite the focus on entrepreneurship, age-old marketing fairs still attract participants. INSIGHT, the marketing fair of IIM-A, is set to get bigger and better. INSIGHT ‘08 seeks participation from not just IIM-A, but other top B-schools. A preceding event to the marketing fair, called ‘Run-up-to-Insight’ began in September. The event includes contests and workshops covering various aspects of marketing and research.
Ulhaas, the marketing fair of IIM-C, tested the participants on their marketing, selling and strategic skills. The participants also had to submit an elaborate business plan that would be judged by a panel of marketing faculty of IIM-C and the Aditya Birla Group, the corporate partners of the event.