| From December 14, 2003 to January 1, 2004 the US-based management institution will hold information sessions in Lisbon, Bogota, Buenos Aires, Tel Aviv, Vienna, Mumbai, Delhi, Pune, Hong Kong, Kiev, Munich, Melbourne, Monterrey, Mexico City, Manila and Warsaw. |
The list of cities is posted on the admissions webpage of the institute. You can also check the following links:
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| XLRI's marketing fair turns 25 |
| India's first marketing fair at the Xavier Labour Research Institute (XLRI) turns 25 this December. The fair was featured as a case study in the Harvard Business Review. |
| Grand celebrations have been planned to commemorate the historic milestone. Slated for December 28, the celebrations will start the previous day and will be conducted and coordinated by MAXI, the marketing association of XLRI. |
| The process starts with multinational corporates posing research problems to XLRI. This is followed by weeks of data collection through pilot surveys conducted by students and this is analysed to arrive at the appropriate research methodology. |
| This preparation culminates on the day of the fair with games and events designed as surrogates to elicit unbiased information from consumers regarding their preferences and perceptions. This helps in arriving at possible solutions to the actual research questions. |
| The consumers, who are residents of Jamshedpur, are attracted by the fun element while giving away their responses and actions which are collected as consumer behaviour information for subsequent analysis. |
| The exclusivity of the event is maintained by having a definite focus every year. |
| Some of the notable focus areas of earlier fairs include children as consumers, new entrants in the Indian market, Indian women as consumers and niche product consumers. For entries to this column, write to us at |
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