The energy drinks market in India is estimated to be around Rs 500 crore.
The domestic market is growing at 20 per cent a year.
Globally, the energy drinks market is estimated at around $9 billion.
The effect of energy drinks on consumers comes from the presence of caffeine, vitamins and, in some cases, herbal supplements.
The top brands operating in this segment include Red Bull, Cloud 9, Burn and so on.