The men’s shirts market in India is valued at Rs 16,900 crore, which is 36 per cent of the total men’s wear market in the country.
This market is growing at a CAGR of 9 per cent and is expected to reach Rs 24,100 crore by 2012.
In terms of volume, the men’s shirts market is 37.5 crore pieces, which is 23.2 per cent of the total men’s wear market. It is expected to grow to 43.9 crore pieces by 2012.
Low-priced shirts, priced at an average of Rs 308, contribute 46.6 per cent to the men’s shirt market in terms of value and 64.7 per cent in terms of volume.
Medium-priced shirts, on the other hand, are priced at an average of Rs 845, and they contribute 18.2 per cent in terms of value and 9.3 per cent in terms of volume.
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