Sports goods account for 0.2 per cent of the retail market in India which translates into $1 billion (Rs 4,493 crore).
The market is growing at 35-40 per cent a year and is expected to reach $3.6 billion (Rs 16,174 crore) by 2015.
The growth in sporting goods is expected on account of increasing awareness about health and fitness in the country.
Sports brands are trying to connect with users when they are young. They are connecting with schools by becoming their official sports footwear supplier. They also sponsor various sporting events at the school level. The government has earmarked $375 million (Rs 1,684 crore) for development of sports infrastructure in the 11th Five Year Plan. It is also encouraging schemes to identify and develop young talent. All this will help the sports goods market to grow.