KIT: The sugar-boiled confectionery (candy) market

Strategic tools for the practising manager

Image
Technopak Advisors New Delhi
Last Updated : Jan 21 2013 | 2:54 AM IST

The Indian sugar-boiled confectionery market is estimated at around $700 million (Rs 3,100 crore) .

The biggest players in this industry are Perfetti Van Melle India, Cadbury, Lotte, Parle, ITC and Nestlé.

This market is categorised by high activity with frequent product launches and a high level of media engagement.

While organised trade captures the bulk of the sales in India, unorganised trade (paan shops, kirana stores) generates the bulk of the sales.

Perfetti Van Melle is the market leader in India with a 25 per cent share.

More From This Section

First Published: May 03 2010 | 12:35 AM IST

Next Story