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KIT: Women's footwear market in India

Strategic tools for the practising manager

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Technopak Advisors New Delhi
Last Updated : Jan 21 2013 | 12:53 AM IST

The women’s footwear market is estimated to be Rs 8,000 crore which is projected to grow at a CAGR of 10 per cent to reach Rs 12,900 crore by 2015. Of this, 65 per cent is the unorganised segment and the rest 35 per cent, totaling Rs 2,800 crore, is the organised segment.

The casual footwear segment forms the maximum (60 per cent) share in the total market, followed by formal shoes at 30 per cent.

The major brands present in the formal and party wear segments include Catwalk, Aldo, Charles & Keith, Bata, Red Tape, Metro etc.

The major growth driver is the increase in career women (doubled from 5 to 10 million in the last decade).

The number of career women is estimated to increase fourfold to an estimated 45-50 million working women in the age group of 20-40 years in urban India by 2020.

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First Published: Nov 07 2011 | 12:05 AM IST

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