Hero Honda Motors has taken the next big step in building a new brand identity and developing its new brand communication. Close on the heels of bringing on board global brand and innovation specialist Wolff Olins to work on its new brand identity, the company has roped in a creative partner Law & Kenneth (L&K) to give shape to the communication for launching and establishing the new brand. Law & Kenneth is India’s largest independent brand communications firm, and is rated amongst the fastest growing companies in marketing communications.