Nearly all categories of luxury goods (fashion apparel, shoes, watches, jewellery and perfumes) saw an increase in demand. Of the total money spent on these luxury goods, jewellery still remains the biggest across income categories. However, the mean value of purchase went down in each category other than jewellery. This is exactly the opposite of 2011, which saw people buying more expensive items, according to the India Consumer Survey 2013 by Credit Suisse