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Nestle Polo swings 10% ad budget to events

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Mahua Venkatesh New Delhi
Last Updated : Jan 28 2013 | 12:45 AM IST
 Throughout the year, the company will organise various promotions and events, designed by advertising agency Lowe (the erstwhile Lowe Lintas), to push the brand and tap newer consumer segments, including those residing in semi-urban markets.

 

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First Published: Apr 01 2002 | 12:00 AM IST

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