Placements at Mica wrap up on day zero

It was all in a day's work for the twelfth batch of the flagship Post Graduate Programme in Communications Management (PGPCM) at Mudra Institute of Communications, Ahmedabad, (Mica), where all the students got placed on day zero itself with the highest package being Rs 9.5 lakh per annum.

Close to 50 companies participated in the placement process with nearly 120 offers for a batch of 72 students. Of these, 17 were first-time recruiters. Ten per cent of the batch was placed through the lateral process (for candidates with work-experience) and a total of nine pre placement offers (PPOs) were made to the students prior to the placement week.

While traditional recruiters such as Leo Burnett, IMRB, Hindustan Times and Starcom made their offers, students also received offers from other diverse sectors such as FMCGs, entertainment, insurance, retail, apparel & textiles, consumer durables, IT, business & data analytics, telecom and consulting.

Other recruiters include Ernst & Young, Hewlett Packard, Essar, Godrej, Tata, Aditya Birla Group, Hero Honda, Titan, Hutch, Times of India group and Adlabs.

The average compensation offered for the batch of 2007 was Rs 7.25 lakh per annum.

"The quality of placements this year has only proved the maturity of understanding setting in among the recruiters with respect to the management and marketing communications skills possessed by Micans in all disciplines," said Atul Tandan, director, Mica.