Even as the FMCG sector estimates that it will treble in size over the next ten years, certain traditional product segments are struggling as the sector goes through an evolution. | |
| These categories include talcum powders, toothpowders, hair oils or even shikakai soaps. While consumers are moving away from talcum powders towards deodorants, they are taking a break from the traditional Shikakai soaps to opt for shampoo sachets. As for hair oils, gels have made a dent. |
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| But these categories have far from given up as players plan interesting twists to traditional products to give them relevance in the current context. |
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According to FMCG analysts, the Rs 600 crore organised talcum powder market has been stagnant for the last two years now. That
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