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Statspeak: Eyeballs at will

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Strategist Team
Last Updated : Apr 04 2016 | 12:01 AM IST
The growth of video-on-demand (VOD) programming options, which allow viewers to download or stream content from either a TV package or an online source, is giving consumers greater control than ever before over what, when and how they watch. Sixty-five per cent of respondents in a Nielsen online survey in 61 countries say they watch some form of VOD programming

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First Published: Apr 04 2016 | 12:01 AM IST

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